For our typography I final project, I had to design an 18x24in poster that showcased all the designs and process work that I created for the course throughout the semester.
I really wanted to showcase the process behind the final designs of my projects because I had so many sketches, and I feel the process work behind my projects are really what seem to impress my professors and peers.. My final pieces are never really that impressive.
I began by thinking of concepts that could communicate a “journey” or a progression. Early on in the design process I kept thinking of compositions I might be able to use gradient, because a gradient that goes from dark to light might be able to show a progression from “being in the dark” or not knowing what the heck I want to do with a project” and slowing progress “into the light” or a good idea that is clear and has meaning! I liked the concept, but had a difficult time breaking away from “boxy” looking layouts.
Because I was having difficulty sketching the actual type designs and process sketches in thumbnails I moved onto the computer fairly quickly and started designing some of the sketches.
First Digital Iterations:
At this point I did not have my three paragraphs written, and was not sure what I was doing, but one thing I realized was that putting my final designs in shapes like diamonds (above right) could really take away from the pieces, this led me to taking a very straightforward and organized approach to the project.
The composition I ended up choosing was very straightforward and showcased all my process work in the background and my more recent works in the foreground. I liked how the design looked like it was 3D or almost like it was floating. At this point I needed to choose an indexical image… I don’t really know if there is an item that describes me. At first I put int a sketchbook, but my friend (Haeun) said it looked weird and suggested I put in another item. While I was researching design posters for this project, I found a really nice series of posters that showcased hands, so I thought.. maybe I can put in a pen! It is similar to a sketchbook, it’s a tool one can use to draw, design, and create!
Final Design: JOYFUL TYPOGRAPHY!
The bottom image is the final design that I printed and presented during the final presentation for my class. The final that I printed for the class critique was actually larger than the specified size of 18x24in, and used more than three colors (because I messed up) :-(!
Therefore I re-touched my design: re-sized the composition to 18×24 and used Pantone colors, to make sure it was good. I also changed the composition a little because the picture plan decreased, but below is the final final poster design.
I really enjoyed this class, and am quite happy with how my poster (if it can even be considered one because of its lack of impact…). I feel like I learned a lot about type, and have gained some more confidence in my choices related to type in design. I hope I can continue to improve!! 🙂
For this project I had to take three paragraphs of text provided by my Professor and design two designs–using a grid–that organized the content in a thoughtful and readable way.
Thumbnail & Sketches:
Have done some work with type and hierarchy before, I thought that this project would not be too difficult, but finding new and interesting ways to communicate the text and the texts’ meaning proved to be quite challenging. I wanted to try to design a composition that was more exciting and dynamic than my previous type works. Below are some of the sketches I produced during the beginning stages of the project.
First Digital Iterations:
In the first design, there honestly was no valid reason behind the breaking-up of the word “charmed” other than the fact that I wanted to try to experiment with different ways to break up letters and create hierarchy in the composition. In the end, I guess I made it more difficult for readers to read the text, which is something that no typographer should do! In the second design, I wanted to animate the word “reverberated” found in the text to communicate how it must have felt for the characters in the except to have Fat JoJo’s badly sung songs reverberate through their homes.
The passage, “Good Morning Teaspoon” stood out to me in particular because it sounded very quirky and weird, but beautiful. While organizing the quotes on the page I realized I could align the “O’s” in each word to create a nice block of type. The design ended up looking very editorial and sage. I wanted to break away from my tendency to find “safe” type compositions by refining my “reverberated” composition from the first iteration.
I like how my final designs came out, but I can still sense that I lack the confidence and skills to experiment and be daring with type… I really hope I can continue to work on my typography skills and create some interesting compositions in the future 🙂
For this assignment I had to take four pieces of information:
- My university e-mail address
- My street name
- My height
- My favorite savory dish
and create a design using typographic morphologies and a grid provided by the professor. I was not sure how to approach this assignment, but during the sketching phases I tried to concentrate on scale, weight, arrangement, grouping, hierarchy and usage of the grid. Many of my past design professors emphasized the importance of using a grid, but I never actually used a grid on my projects, I usually used the document grid. So, I was a little nervous about this project.
First Digital Iterations:
I did not have a concept for my designs. I was mostly experimenting with different weights, hierarchy, and arrangements. I could not help but feel like my designs all looked the same, and it was difficult finding ways to make the information look like it was not floating in space. I feel like one of my past professors had a big influence on my approach to type. He always wanted type to be legible and clean. I really wanted to try breaking away from that notion of type and try experimenting, but I had difficulty being brave!
Second Round of Iterations and Refinements:
During this stage of the process I stopped making new digital files and tried to work with all the designs that I had, I tried to reduce extra noise in my designs, fix conflicts in hierarchy, and make tiny refinements in size, placement, and kerning.
I feel like my final designs told a story of how one can use a grid. The first design looks very formal and sophisticated and uses the grid in a very simple and straightforward way. The second design is a little more experimental with type weight, scale, placement and usage of the grid. The third design, which was designed towards the end of the project time period, I feel, is more experimental when it comes to using the grid(?) There is some overlapping, tilting, reflection between my house number (120) and my favorite food (spicy tofu soup). The designs almost tell a story of how people can become more experimental or confident in their abilities over time. I am still not so confident about my typography skills… But maybe I am slowly getting there…
This project was very difficult. Most of the time, I found I was doubting myself. Hopefully more experience with typographic projects will help me become more confident about type. 🙂
For this project I had to choose four words from a list of select words, and create four designs that used the letters in the words to communicate the word’s meanings.
I chose the words:
I started by looking up the definitions of the words. I thought it was interesting that the words have common definitions that are obvious to us, but also lesser known definitions that we often don’t think of. For example, people often associate the word “distant” with physical distance, when the word can also be used to describe a distant relationship or distancing oneself from another, not physically but maybe emotionally or socially. I also searched up images of the words and the words’ latin roots and origins.
After looking of the words’ definitions I proceeded to sketch and draw thumbnails! I found it difficult to sketch a lot of thumbnails for some words. I had trouble with turbulent and joyful, because I wanted to create designs that were able to communicate the words in the simplest way I could. Because I had difficulty with some of the sketches, i decided to move onto collaging the designs, I thought that maybe moving the type around on the canvas would help me think more.
After I started collaging, I got a better idea of how I wanted to communicate the words.
For quick, my concept was to show the different of something being quick relative to something that was still, so I placed to “quick”s on the plane, the “quick” that was supposed to communicate movement and speed was in bold and italicized. To make it look more active, I tilted the letters by hand and had the “k” running off the page. The composition could be better.
For the word “distant” my concept was to communicate distance in a relationship. I wanted to characterize the “d” and tried to make it look like it was walking away from the group of other letters. I have a tendency to knowingly distance myself from certain group of people sometimes, so this meaning of “distant” might be a personal one that some people may not be able to relate to.
For the word “joyful” my concept was to communicate the emotion of joy. When I think “joy” I think overflowing, elation, bright, vibrancy. Sometimes when someone feels so much joy, they may not be able to contain themselves and have to scream or jump, or wave their hands in the air! That was what I was trying to communicate, so I thought it would be appropriate to use expressive type that was larger and bold. I wanted to communicate the overflowing nature of the emotion, joy by collaging the “joy” portion of the word so that it took up almost all of the canvas, like it was overflowing or exploding out of it.
For the word “turbulent” I wanted to communicate disorder, disturbance, and chaos. However, I wanted to communicate it without using the word too many times, and without making the canvas look too crazy. I also did not want to use different sized letters and different fonts. I looked up the latin root of the word turbulent and found that the word is derived from the latin word “turba” which means disorder. I thought that using the lain root as the concept for the design would be interesting, so decided to adopt the idea and proceed with it.
My Final Collages:
My Final Designs:
This project was fun. It was fun using the letters of the words as the only means of communicating the words’ meanings. My designs are still rough and can definitely be refined further, but I am pleased with the variety of concepts and approaches I think I was able to use.
For this assignment I had to choose a typeface from a list of select typefaces and choose two upper case and two lower case letters from the alphabet. With the four letters of choice, I had to crop and scale the letters and create twelve black and white designs that displayed the uniqueness of the letters to the typeface of choice.
After studying the typefaces on the list, I decided to choose Bell MT Std in bold. I chose the typeface because I thought it looked very beautiful! I thought the curve of the bowls were very pretty. I also thought the typeface looked very elegant, so I was surprised to hear my professor say later on that the “R” – which was one of my upper-case letters of choice – reminded him of a short muscular Italian man…
I chose the letters: A, R, d, and g
I thought A was a nice geometric shape that “A” could be a nice contrast the to more curvaceous “R”. I thought the bowl and counter of the “d” was very pretty, I also liked the curves of the “g”. In the cropping and composing phase, I tried to emphasize the contrast and curves of the letterforms.
For the final design, which was laying all the black and white design out on a template, I tried to create a rhythm, it was difficult laying all the designs out.
Final Design Refinements (Template provided by the Professor):